When the Going Gets Tough, the Tough Get Going

Despite the challenges facing businesses today, sales are still made and people still buy. Getting back to retail management basics can help a reseller out-perform its competitors and succeed in these slower times. First of all, get the right merchandise in the right place at the right time and keep courteous, well-trained staff ready to sell when customers are ready to buy. Encourage staff to suggest ways to revitalize merchandising, displays, store appearance and signage to keep stores organized and appealing. Customer-friendly policies, procedures or programs can help attract new customers and encourage incremental sales from existing buyers. Of course, it’s always wise to carefully manage expenses, but don't let a tight fist keep customers from enjoying the experience that they’ve come to know and expect. Experts agree that even when budgets are stretched and margins are thin, it costs more to find a new customer than it does to keep a good one – especially now, when every customer and sale count.

MANHATTAN Retail Tips:

• Do what is promised and do it better than the competition

• Keep the focus at the customer level – friendly attitudes, kind greetings and prompt attention and service cost little but can provide big gains

• Front-line employees must be at their best when engaging customers during off-peak business cycles

• Coach and motivate staff to keep customers excited about doing business with the company – don’t give customers a reason not to buy
  

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