Make the Most of Your Selling Space

Balancing traffic and directing customer flow throughout a retail area can help improve overall sales and optimize every square foot — or square meter — in a reseller’s shop. In most Western cultures, customers typically turn right after entering a store, which can make the wall and floor spaces near the entrance some of the most valuable selling zones. These areas are ideal for an attractive mix of affordable merchandise and a few promotional and discounted items. Prominently display highly sought, primary-demand products in the rear spaces to draw customers through the store and increase the visibility of other products along the way. Don’t forget to include add-on and impulse items near and around the sales desk. This is often among a store’s most traveled sites, and it’s the place where customers are ready to buy and waiting with their wallets open.

MANHATTAN Retail Tips:

• Measure the total amount of selling space – walls, floor and fixtures – then calculate and monitor sales by area, product category, transaction, employee and other “retail math” ratios

• Dedicate the most productive space for the most profitable inventory

• Maximize product choice and prevent stock-outs but avoid overcrowding or overstocking selling spaces
  

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