Put the Right Products in the Right Place

Location, arrangement, light and other visual retail elements can help catch shoppers’ attention and greatly enhance their mood to browse and buy. Most experts agree that products sell best when located slightly below eye level. Make the best use of this high-value space and display high-margin or impulse items where customers will find them. Few customers will exert any extra effort to buy hard-to-reach products. If goods don’t sell quickly, reposition them to increase visibility before discounting. Buyers are also unlikely to rummage through unorganized or overstocked shelves, peg walls, racks or aisles. The same is true for dusty and untidy presentations. Clean store fixtures often, rotate items, and remove faded, damaged or obsolete packages to maintain a well-kept appearance. A neat, orderly display, a new location or an uncluttered retail space can often give sluggish products new life and keep top sellers from an early demise.

MANHATTAN Retail Tips:

• Apply a fresh coat of interior wall paint, replace faulty bulbs or dim, outdated lighting, and accent products with colorful packaging to create interest and capture attention

• Go “digital” and incorporate flat-panel displays with audio to demonstrate products and support promotions with color, motion and sound

• Discover employees with merchandising talent and skill and give them the freedom to experiment and create store displays

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