Opportunity Usually Only Knocks Once

So be ready to answer! Especially for resellers with obstructed, small or no window-fronts, the customer entrance makes a crucial first impression. Is the door in good operating condition, free of annoying squeaks and without scratches, rust or peeling paint? Make it invitingly easy for customers to come inside, browse and buy. Remove any hazards or barriers, and keep the entrance and its surrounding interior and exterior areas clean, neat and well maintained. Once they’re inside, make customers feel welcome and comfortable while they remove coats and sunglasses, survey the interior and adjust to a new environment.

MANHATTAN Retail Tips:

• Remove any unnecessary decals and clutter from doors and windows to brighten the interior and encourage curious passersby to enter

• Keep doors and windows crystal-clear and replace damaged, mismatched or missing hardware

• Avoid bombarding customers with confusing messages, bright lights, loud sounds and "Do Not" signs that project a negative first impression

• Introductory displays at the entrance should welcome, educate and direct the customer

MANHATTAN is a leading global provider of single-source personal computing solutions protected with a lifetime warranty for work, home and mobile venues. For our full line of Components, Peripherals, Cables and Accessories, visit www.manhattan-products.com.