In a TWICE article written by Doug Olenick, an annual netbook survey conducted by the price-comparison Web site PriceGrabber.com found that netbook ownership is increasing. The survey of 1,680 online consumers taken in January 2010 found netbook ownership had increased to 15 percent up from 10 percent in 2009. Eleven percent of those who do not own a netbook plan to purchase one this year, the report stated.
The survey was revealed that 65 percent of respondents said they would not spend more then $750 on their next computing device despite that the majority had spent more than that on their last computer purchase. Most owners of the ultra-portable personal computers do not consider netbooks to be a direct replacement for a traditional notebook computer or laptop with 63 percent describing a netbook as an "additional computing device for use on the go." Finally, the primary age group now buying netbooks has shifted from 35- to 54-year-olds to 45- to 64-year-olds.
MANHATTAN is a leading global provider of single-source personal computing solutions protected with a lifetime warranty for work, home and mobile venues. For our full line of Components, Peripherals, Cables and Accessories including Netbook Accessories, visit www.manhattan-products.com.
Signs are a reseller’s “silent salesmen,” continuously delivering messages and helping convey the image, voice and tone of the entire store. When properly applied, signage and graphics can educate and communicate with customers, identify brands and products, announce promotions and direct retail traffic flows within the store. Customers look for signage to orient themselves, get assistance, locate merchandise and, most importantly, find where to pay. Signs should exhibit a uniform level of quality and appearance that enhances the overall presentation of the product. Remember that both the message and how it is conveyed are important: It only takes a few poorly executed signs to diminish a message’s overall impact.
MANHATTAN Retail Tips:
- Place messages and reminders near product displays and points of purchase to stimulate impulse buys and generate additional profits
- Highlight new technology and popular features or suggest alternative uses that might not be obvious by reviewing the product or packaging alone
- Avoid handwritten signs – use a computer with a quality printer and design a template for consistency with simple, direct messages, colorful images and legible fonts
- Keep signage fresh, replace it when necessary and use clear acrylic holders or easels to create a focal point and give messages prominence
MANHATTAN is a leading global provider of single-source personal computing solutions protected with a lifetime warranty for work, home and mobile venues. For our full line of Components, Peripherals, Cables and Accessories, visit www.manhattan-products.com.
