Friday, February 19, 2010

PriceGrabber Survey Reports Netbook Ownership Increasing

In a TWICE article written by Doug Olenick, an annual netbook survey conducted by the price-comparison Web site PriceGrabber.com found that netbook ownership is increasing. The survey of 1,680 online consumers taken in January 2010 found netbook ownership had increased to 15 percent up from 10 percent in 2009. Eleven percent of those who do not own a netbook plan to purchase one this year, the report stated.

The survey was revealed that 65 percent of respondents said they would not spend more then $750 on their next computing device despite that the majority had spent more than that on their last computer purchase. Most owners of the ultra-portable personal computers do not consider netbooks to be a direct replacement for a traditional notebook computer or laptop with 63 percent describing a netbook as an "additional computing device for use on the go." Finally, the primary age group now buying netbooks has shifted
from 35- to 54-year-olds to 45- to 64-year-olds.

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