Tell It Like It Is

Signs are a reseller’s “silent salesmen,” continuously delivering messages and helping convey the image, voice and tone of the entire store. When properly applied, signage and graphics can educate and communicate with customers, identify brands and products, announce promotions and direct retail traffic flows within the store. Customers look for signage to orient themselves, get assistance, locate merchandise and, most importantly, find where to pay. Signs should exhibit a uniform level of quality and appearance that enhances the overall presentation of the product. Remember that both the message and how it is conveyed are important: It only takes a few poorly executed signs to diminish a message’s overall impact.

MANHATTAN Retail Tips:

• Place messages and reminders near product displays and points of purchase to stimulate impulse buys and generate additional profits
• Highlight new technology and popular features or suggest alternative uses that might not be obvious by reviewing the product or packaging alone
• Avoid handwritten signs – use a computer with a quality printer and design a template for consistency with simple, direct messages, colorful images and legible fonts
• Keep signage fresh, replace it when necessary and use clear acrylic holders or easels to create a focal point and give messages prominence

MANHATTAN is a leading global provider of single-source personal computing solutions protected with a lifetime warranty for work, home and mobile venues. For our full line of Components, Peripherals, Cables and Accessories, visit www.manhattan-products.com.