According to a recent study by the Consumer Electronics Association (CEA), the consumer electronics industry is projected to generate $165.3 billion in shipment sales in 2010. Of that amount, accessories including batteries will account for over $14 billion or 9 percent of the industry total. Accessories growth is forecasted on cleaning products, notebook and netbook cases and surge protectors emphasizing current economic realities that consumers remain focused on products that protect, personalize and increase the performance of existing electronic assets.
“The accessories market, which historically was unheralded and underestimated before showing its power as a margin maker in recent years, is a major revenue contributor to the consumer electronics industry,” says Sean Murphy, Senior Account manager, Market Research, CEA.
Key findings in the CEA research reveal:
- Consumers plan to spend on average $409 on accessories in 2010 up 5 percent from the previous year
- 61% of online consumers shopped for accessories in the past year and more than half purchased items
- The majority of accessory purchases are made at brick and mortar retailers compared to online retailers
The accessories market will continue to be favorably influenced by the emergence of new products such as digital readers from Sony and Amazon’s Kindle, iPads, portable computers and other mobile devices. Any sustained economic improvement will also help to boost accessory purchases at or soon following the initial purchase. Resellers worldwide can attract new buyers and build retail shopping traffic with these high-potential, high-margin generators.
Read the full Dealerscope article.
MANHATTAN is a leading global provider of single-source personal computing solutions protected with a lifetime warranty for work, home and mobile venues. For our full line of Accessories for desktop, notebook and netbook computers, visit www.manhattan-products.com
MANHATTAN, a leading global provider of personal computer components, peripherals, cables and accessories, supports the proper recycling, recovery and management of waste associated with the manufacture, distribution and consumption of electronic devices. Since its inception nearly twenty-five years ago, MANHATTAN has implemented product and packaging policies that express and ensure its reputation as a conscientious global citizen.
Further, MANHATTAN observes and conforms to the requirements of the European Union and other jurisdictions where it does business. This includes compliance with the Waste Electrical and Electronic Equipment (WEEE), Restriction of Hazardous Substances (RoHS) and Energy-using Products (EuP) directives. Although not mandatory in the U.S. or some other markets, meeting these directives helps MANHATTAN convey its commitment for conducting responsible business, protecting the environment and preserving the trust and well-being of the general public and the customers it serves.
Products and the parts utilized in their manufacture and packaging materials are carefully evaluated for potential hazards and exposures. These evaluations and any resulting choices are an active, systematic part of the MANHATTAN business process and its product management lifecycles. In addition to recognizing the importance of voluntarily maintaining the sustainability of its products and packaging, MANHATTAN complies with all applicable legal requirements and seeks advice and independent review of its practices.
MANHATTAN offers a complete, single source of personal computing solutions for work, home and mobile venues. Its expansive range of innovative products protected with a lifetime warranty and comprehensive technical support reinforce its commitment to personal computer users worldwide.
